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Craft Circle
02 MATERIAL
REUSE TO REDUCE.
Turning five empty soda bottles into a t-shirt isn’t just a clever trick. It’s also a great way of reducing our dependency on petroleum and helping the world turn the tide on plastic waste. Today, it’s estimated that 8 million tons of plastic end up in our oceans every year. A mere 10% of the global plastic waste is recycled and put to use again.
Thommy Bäcklin, Head of Product
KPI's
All products fully or partially made from sustainable fabrics by 2023
All garments made from 100% sustainable materials and/or production methods by 2027
All products made from fossil-free materials by 2030
”A garment that stays in use twice as long reduces its carbon footprint by 49%.”
That’s why we’ve taken sight of an important milestone going forward. By 2023, all new Craft garments and footwear will be fully or partially made from sustainable materials. This means fabrics that are recycled, recyclable or produced in a way that optimizes the earth’s resources. Today, we’re halfway there, as about 50% of our running, training, cycling and skiing apparel contain reused and repurposed fibers and materials. By 2027, our goal is that every Craft garment will be made from 100% sustainable materials. Choosing recycled material over new have other benefits besides the issue of waste. Recycled polyester takes roughly half the energy to produce and generates 79% less carbon emissions compared to virgin polyester. When working with natural mate- rials such as cotton or wool, our policy is to only use fabrics that are produced in accordance with the Global Organic Textile Standard.
Sustainable Materials
Recycled Polyester
Made from used PET bottles, recycled polyester is a strong, durable fibre with a much smaller ecological footprint than virgin polyester. By using recycled polyester, it’s estimated that 70% less energy is needed in the production process. Sourcing recycled rather than virgin polyester also decrease the fabric’s carbon emissions with 70%.
Solution Dye
A coloring method where the dye is fused with the synthetic fibre rather than added to the finished fabric. Solution dye requires 75% less water in the production process and reduces energy consumption and carbon emissions by 30%. By adding the color granules to the liquid polymer solution, there is no need for additional dyeing, rinsing and drying. The result is a colorfast, UV-resistant fabric that won’t stain or bleed.
SEAQUAL marine plastic
A sustainable, fully-traceable raw material made from marine litter, such as end-of-life fishing nets and other plastics used in aquaculture. SeaQual Initiative is a community of individuals, organizations and companies working together to clean our oceans. The plast collected from oceans, lakes and rivers are sorted by polymer type. The different plastics are then upcycled by shredding them into pellets or chips, that can be remade into yarns and molded shapes.
Cotton
A natural, renewable fibre that can be recycled or biodegraded at the end of the products’s lifecycle. As conventional cotton production can come with negative environmental impacts such as excessive nnuse of pesticides, fertilizers and water, our policy is to only source cotton produced in accordance with the Global Organic Textile Standard (GOTS). The worldwide standard relies on independent third-party certification of the entire textile supply chain from farming to finished fabric.
Wool
A natural, renewable fibre made from the coats of sheep, goats and similar livestock. Our policy is to only use wool produced in accordance with the Responsible Wool Standard (RSW), a global program focused on promoting environmental sustainability and animal welfare in the wool industry.
Our Six Areas
01
Design
02
Material
03
Production
04
Chemicals
05
Packaging
06
Logistics
Craft Circle
02 MATERIAL
REUSE TO REDUCE.
Turning five empty soda bottles into a t-shirt isn’t just a clever trick. It’s also a great way of reducing our dependency on petroleum and helping the world turn the tide on plastic waste. Today, it’s estimated that 8 million tons of plastic end up in our oceans every year. A mere 10% of the global plastic waste is recycled and put to use again.
Thommy Bäcklin, Head of Product
KPI's
All products fully or partially made from sustainable fabrics by 2023
All garments made from 100% sustainable materials and/or production methods by 2027
All products made from fossil-free materials by 2030
”A garment that stays in use twice as long reduces its carbon footprint by 49%.”
That’s why we’ve taken sight of an important milestone going forward. By 2023, all new Craft garments and footwear will be fully or partially made from sustainable materials. This means fabrics that are recycled, recyclable or produced in a way that optimizes the earth’s resources. Today, we’re halfway there, as about 50% of our running, training, cycling and skiing apparel contain reused and repurposed fibers and materials. By 2027, our goal is that every Craft garment will be made from 100% sustainable materials. Choosing recycled material over new have other benefits besides the issue of waste. Recycled polyester takes roughly half the energy to produce and generates 79% less carbon emissions compared to virgin polyester. When working with natural mate- rials such as cotton or wool, our policy is to only use fabrics that are produced in accordance with the Global Organic Textile Standard.
Sustainable Materials
Recycled Polyester
Made from used PET bottles, recycled polyester is a strong, durable fibre with a much smaller ecological footprint than virgin polyester. By using recycled polyester, it’s estimated that 70% less energy is needed in the production process. Sourcing recycled rather than virgin polyester also decrease the fabric’s carbon emissions with 70%.
Solution Dye
A coloring method where the dye is fused with the synthetic fibre rather than added to the finished fabric. Solution dye requires 75% less water in the production process and reduces energy consumption and carbon emissions by 30%. By adding the color granules to the liquid polymer solution, there is no need for additional dyeing, rinsing and drying. The result is a colorfast, UV-resistant fabric that won’t stain or bleed.
SEAQUAL marine plastic
A sustainable, fully-traceable raw material made from marine litter, such as end-of-life fishing nets and other plastics used in aquaculture. SeaQual Initiative is a community of individuals, organizations and companies working together to clean our oceans. The plast collected from oceans, lakes and rivers are sorted by polymer type. The different plastics are then upcycled by shredding them into pellets or chips, that can be remade into yarns and molded shapes.
Cotton
A natural, renewable fibre that can be recycled or biodegraded at the end of the products’s lifecycle. As conventional cotton production can come with negative environmental impacts such as excessive nnuse of pesticides, fertilizers and water, our policy is to only source cotton produced in accordance with the Global Organic Textile Standard (GOTS). The worldwide standard relies on independent third-party certification of the entire textile supply chain from farming to finished fabric.
Wool
A natural, renewable fibre made from the coats of sheep, goats and similar livestock. Our policy is to only use wool produced in accordance with the Responsible Wool Standard (RSW), a global program focused on promoting environmental sustainability and animal welfare in the wool industry.
