Circle is our initiative for sustainability, and an integral thread that runs through everything we do. From design to delivery and beyond. Its purpose is simple – to encourage conscious choices that minimize the environmental impact of our products. Now and in the long run. Going forward, we’ll keep making apparel that inspires athletes on every level to reach their goals. With full consideration for our shared arena along the way.
Craft Circle
THE FUTURE IS CIRCULAR.
Connecting the dots from design to delivery.
To us, a sustainable garment is one that’s tirelessly functional day after day, year after year. However, the start of its lifecycle still represents the major part of its environmental impact. Here’s how we all pull together to actively reduce it.
Circular options for all athletes.
Our apparel is designed to go the distance. Starting in 2022, we’ll introduce circular models that further extend their lifecycles. Like letting our customers hire the functionality they need when they need it, or pay their trusty training companions forward when it’s time to elevate their game.
Sustainability is a team sport.
Our sustainability goals are connected to four of the Global Goals in UN’s Agenda 2030, chosen for their relevance to our business and our chance to make a contribution towards them. They guide how we design, produce and distribute our garments, how we extend their lifecycle through circular options for renting, selling and buying and how we collaborate with partners and organizations for a more sustainable tomorrow. As a company, they have inspired us to set our own ambitious goals for the future. By 2030, our goal is to reduce our total carbon emissions by 30%. By the same year, our goal is that 20% of our products will be offered through circular programs. To help us reach our goals, a dedicated sustainability team will oversee processes and report on our progress from 2022 onwards.
UN's Global Goal
01.
Climate Action
The Swedish Textile Initiative for Climate Action is a non-profit organization dedicated to creating a roadmap and action plan for the Swedish apparel and textile industry with the aim of reducing greenhouse gas emissions beyond the 1.5°C warming target.
02.
20% of all garments rented, reused or resold
Our products are made to last, and the more we can prolong the functional life of each garment, the less its impact on the environment will be. To do so, we will introduce circular offers that align with future consumer needs, such as letting athletes pass on old apparel when they elevate their game, or introducing options for renting garments for certain occasions.
03.
Good health and well-being
Making people move is at the core of what we do. We exist to inspire athletes on every level, at every age, to take active part in their personal health and well-being.
04.
Responsible production and consumption
The Clean Shipping Index (CSI) is a non-profit organization offering a voluntary environmental label providing market incentives for clean shipping to achieve environmental progress in the shipping industry.
05.
Partnership for the goals
We realize that true change comes from collaboration. To make a difference now and in the long run, we are active partners with a number of local and global sustainability initiatives, such as amfori BSCI, FLA, International Accord on Fire & Building Safety, Clean Shipping Index and STICA.
Partnerships & associations
STICA
The Swedish Textile Initiative for Climate Action is a non-profit organization dedicated to creating a roadmap and action plan for the Swedish apparel and textile industry with the aim of reducing greenhouse gas emissions beyond the 1.5°C warming target.
amfora BSCI
An initiative of the Foreign Trade Association (FTA), the leading business association of European and international commerce that brings together over 1,500 retailers, importers, brands and national associations to improve the political and legal framework for trade in a sustainable way.
RISE Chemical Group
A network run and coordinated by RISE, The Swedish Research Institute, in collaboration with experts from universities and governmental bodies dedicated to sharing knowledge and findings to prevent the occurrence of unwanted chemicals in the production process.
Fair Label Association
A collaborative effort of universities, civil society organizations and companies dedicated to protecting workers’ rights around the world.
Clean Shipping Index
The Clean Shipping Index (CSI) is a non-profit organization offering a voluntary environmental label providing market incentives for clean shipping to achieve environmental progress in the shipping industry.
International accord for health and safety in the textile and garment industry
The International Accord for Health and Safety in the Garment and Textile Industry is a binding contract with the purpose of increasing safety in the textile industry in Bangladesh and beyond. The contract stipulates regular electrical and building inspections, and mandatory training and education in fire safety.
Our Six Areas
01
Design
02
Material
03
Production
04
Chemicals
05
Packaging
06
Logistics
Craft Circle
THE FUTURE IS CIRCULAR.
Circle is our initiative for sustainability, and an integral thread that runs through everything we do. From design to delivery and beyond. Its purpose is simple – to encourage conscious choices that minimize the environmental impact of our products. Now and in the long run. Going forward, we’ll keep making apparel that inspires athletes on every level to reach their goals. With full consideration for our shared arena along the way.
Connecting the dots from design to delivery.
To us, a sustainable garment is one that’s tirelessly functional day after day, year after year. However, the start of its lifecycle still represents the major part of its environmental impact. Here’s how we all pull together to actively reduce it.
Our Six Areas
01
Design
02
Material
03
Production
04
Chemicals
05
Packaging
06
Logistics
Circular options for
all athletes.
Our apparel is designed to go the distance. Starting in 2022, we’ll introduce circular models that further extend their lifecycles. Like letting our customers hire the functionality they need when they need it, or pay their trusty training companions forward when it’s time to elevate their game.
Sustainability is a team sport.
Our sustainability goals are connected to four of the Global Goals in UN’s Agenda 2030, chosen for their relevance to our business and our chance to make a contribution towards them. They guide how we design, produce and distribute our garments, how we extend their lifecycle through circular options for renting, selling and buying and how we collaborate with partners and organizations for a more sustainable tomorrow. As a company, they have inspired us to set our own ambitious goals for the future. By 2030, our goal is to reduce our total carbon emissions by 30%. By the same year, our goal is that 20% of our products will be offered through circular programs. To help us reach our goals, a dedicated sustainability team will oversee processes and report on our progress from 2022 onwards.
UN's Global Goal
01.
Climate Action
The Swedish Textile Initiative for Climate Action is a non-profit organization dedicated to creating a roadmap and action plan for the Swedish apparel and textile industry with the aim of reducing greenhouse gas emissions beyond the 1.5°C warming target.
02.
20% of all garments rented, reused or resold
Our products are made to last, and the more we can prolong the functional life of each garment, the less its impact on the environment will be. To do so, we will introduce circular offers that align with future consumer needs, such as letting athletes pass on old apparel when they elevate their game, or introducing options for renting garments for certain occasions.
03.
Good health and well-being
Making people move is at the core of what we do. We exist to inspire athletes on every level, at every age, to take active part in their personal health and well-being.
04.
Responsible production and consumption
The Clean Shipping Index (CSI) is a non-profit organization offering a voluntary environmental label providing market incentives for clean shipping to achieve environmental progress in the shipping industry.
05.
Partnership for the goals
We realize that true change comes from collaboration. To make a difference now and in the long run, we are active partners with a number of local and global sustainability initiatives, such as amfori BSCI, FLA, International Accord on Fire & Building Safety, Clean Shipping Index and STICA.
Partnerships & associations
STICA
The Swedish Textile Initiative for Climate Action is a non-profit organization dedicated to creating a roadmap and action plan for the Swedish apparel and textile industry with the aim of reducing greenhouse gas emissions beyond the 1.5°C warming target.
amfora BSCI
An initiative of the Foreign Trade Association (FTA), the leading business association of European and international commerce that brings together over 1,500 retailers, importers, brands and national associations to improve the political and legal framework for trade in a sustainable way.
RISE Chemical Group
A network run and coordinated by RISE, The Swedish Research Institute, in collaboration with experts from universities and governmental bodies dedicated to sharing knowledge and findings to prevent the occurrence of unwanted chemicals in the production process.
Fair Label Association
A collaborative effort of universities, civil society organizations and companies dedicated to protecting workers’ rights around the world.
Clean Shipping Index
The Clean Shipping Index (CSI) is a non-profit organization offering a voluntary environmental label providing market incentives for clean shipping to achieve environmental progress in the shipping industry.
International accord for health and safety in the textile and garment industry
The International Accord for Health and Safety in the Garment and Textile Industry is a binding contract with the purpose of increasing safety in the textile industry in Bangladesh and beyond. The contract stipulates regular electrical and building inspections, and mandatory training and education in fire safety.
