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Attitude runs high in the urban district. Here, the casual intersects with the bold, generating stylish garments that move smoothly with the beat of the street. Items that combine exceptional comfort with a laid-back yet compelling identity.
Essence is the sustainable choice that adds another green dimension to cycling. Recycled fabrics, solution dye and a clean, timeless design combine to make every ride an eco-friendlier experience.
Nanoweight is all about breaking new ground and doing it in style.
A collection of our finest fabrics and latest innovations combined with a multi-purpose design.
Dedicated runners who prefer to run fast or long distance in warm conditions.
Ergonomic design ensures weather protection, body-temperature control, and aerodynamics.
With a genuine heritage in the Swedish elements and endurance-specific sports, we develop high-quality performance sportswear. We push ourselves to innovate, to inspire, to be persistent and create tools with a Nordic attitude and a global reach.
Essence is the sustainable choice that adds another green dimension to cycling. Recycled fabrics, solution dye and a clean, timeless design combine to make every ride an eco-friendlier experience.
Shop Men's Shop Women's
75%
Less Water
67%
Less Harmful Chemicals
39%
Less energy
Attitude runs high in the urban district. Here, the casual intersects with the bold, generating stylish garments that move smoothly with the beat of the street. Items that combine exceptional comfort with a laid-back yet compelling identity.
"The Company engine runs on growth, but with sustainability as it's navigator."
-Torsten Jansson
President and CEO I New Wave Group
