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Featured Collections

Essential Collection

A collection of our finest fabrics and latest innovations combined with a multi-purpose design.

Cycling Collection

Ergonomic design ensures weather protection, body-temperature control, and aerodynamics.

Run Collection

Dedicated runners who prefer to run fast or long distance in warm conditions.

What We Do

With a genuine heritage in the Swedish elements and endurance-specific sports, we develop high-quality performance sportswear. We push ourselves to innovate, to inspire, to be persistent and create tools with a Nordic attitude and a global reach.

Everyday Everywhere Essentials.

A collection of our best-selling shorts, tights and everything in between for everyday-everywhere use.

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Web Exclusive


Attitude runs high in the urban district. Here, the casual intersects with the bold, generating stylish garments that move smoothly with the beat of the street. Items that combine exceptional comfort with a laid-back yet compelling identity.

Corporate Social Responsibility

"The Company engine runs on growth, but with sustainability as it's navigator."

-Torsten Jansson
President and CEO I New Wave Group

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