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With a genuine heritage in the Swedish elements and endurance-specific sports, we develop high-quality performance sportswear. We push ourselves to innovate, to inspire, to be persistent and create tools with a Nordic attitude and a global reach.

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It's time to upgrade those old, smelly bike bottoms and donate to a good cause. When you shop any of our cycling bottoms, we will donate 20% of the sale to Life Time Foundation’s Youth Movement Program.

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New Craft athlete, Noel Mulkey, shares their favorite Craft styles that they will be using on their journey to the Ironman World Championships in Kona.

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What We Do

With a genuine heritage in the Swedish elements and endurance-specific sports, we develop high-quality performance sportswear for world champions and everyday heroes. We push ourselves to innovate, to inspire, to be persistent and create tools with a Nordic attitude and a global reach.