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Featured Collections

Your Tight Bottom

A collection of our best-selling tights and everything in between for everyday-everywhere use.

Midtown Midlayers

Performance fabrics, a comfortable fit and an array colors that protect you in any environment.


Break Free From the Wind

Winter weather isn’t bad. It’s fast. You just have to gear up right. Break free.

What We Do

With a genuine heritage in the Swedish elements and endurance-specific sports, we develop high-quality performance sportswear. We push ourselves to innovate, to inspire, to be persistent and create tools with a Nordic attitude and a global reach.

365 Days of Baselayers

Refined over four decades & engineered to the highest standards, Craft's Baselayer is in a league of it's own.

Comfort Intensity Extreme

Corporate Social Responsibility

"The Company engine runs on growth, but with sustainability as it's navigator."

-Torsten Jansson
President and CEO I New Wave Group

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