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ESSENCE

Recycled. The everyday training wardrobe.

VENT

Leave gravity behind this season.

SURGE LUMEN

High visibility when and where you need it most.

STUDIO
BY CRAFT

Driven by Beats.

CRAFT X
SPARTAN COLLAB

A collection for World Champions and Everyday Heroes.

Featured Collections

Popular Picks

VENT PACK JKT W

US $114.99

ESSENCE TRAIN

Recycled. The everyday training wardrobe.

New Arrivals

What We Do

With a genuine heritage in the Swedish elements and endurance-specific sports, we develop high-quality performance sportswear. We push ourselves to innovate, to inspire, to be persistent and create tools with a Nordic attitude and a global reach.

Corporate Social Responsibility

"The Company engine runs on growth, but with sustainability as it's navigator."

-Torsten Jansson
President and CEO I New Wave Group

 

Tag us on Instagram @craftsportswearus

You’ve heard them all your life.
The nay sayers.
The can’ts and don’ts
No.
Nope.
Don’t.
Don’t run indoors.
Or at night.
Don’t stray from the road.
Don’t go out in the rain.
Or the snow.
It’s too cold. Too wet.
What are you trying to prove?
The opponent is too strong.
Too fast.
You’ve heard them all your life.
Here is another one:
Don’t listen to them.

Break Free.

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