Fika - Blog Update

Breaking down the important elements of a running shoe

Written by Eric Sarin - CRAFT Footwear Designer

In the dynamic world of running footwear, innovation drives the quest for...

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From Road to Gravel Biking

Written by Lex Albrecht

Venturing from the pavement to gravel is exciting. Not only does it offer a whole new network of routes (some that truly are off the beaten path), gravel biking brings a...

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When to replace your running shoes

Written by Emily Sullivan

Are your legs more sore than normal? Did the inside of your ankles, shins or knees recently get really tight or sore with seemingly no change in training? Then...

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Preparing for your first race

Written by David Laney

Craft Elite Run team member So, you set a new year's resolution to start running, and maybe you did start running! But maybe you kind of...

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The Basics of Winter Training

Written by George Fields

Table of Contents: The Unique Demands of Winter Training Key Nutrition Strategies for Endurance Athletes in Winter...

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Winter Fitness - Stay Fit and Inspired the Scandinavian Way

Written by Andrea Rickards

As a continuation of our last blog post that explored the value of cross country skiing, let's dive deeper into buildin...

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Embrace the Chill: How Cross Country Skiing can enhance your winter workout routine

Written by Jade Schwarting

As winter sets in and the temperature drops, many outdoor enthusiasts in northern states find themselves grappling with the challenge of maintainin...

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Embrace the Chill: Cold Weather Running Tips for a Winter Wonderland

Written by Jade Schwarting

As the temperatures drop and winter blankets the landscape, it's time for runners to gear up and embrace the chill. Running in cold weather can be ...

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Five Reasons Why Fall Running is the Absolute Best

Written by Craft Sportswear

"The crisp air, the colorful foliage and the gentle rustle of leaves underfoot – there's something magical about fall running. If you're new to runn..."

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Rivs in Australia

Written by iFIT

"Trust in the fact that if you continue to show up day after day, these workouts do have the ability to radically transform your life."

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Tim Tollefson's Trail Running Tips

Written by Tim Tollefson

"You go through so many highs and lows, figuratively and literally during this race - it literally encapsulates the concept of the hero's journey."

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Adventure Hacks for Cyclists

Written by Lex Albrecht

“Adventure, by definition, means lots of unknowns."

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8 Things You Must Learn to Begin Gravel Riding

Written by Angela Berkman

"Gravel riding requires different gear than road biking..."

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Becoming a Runner: What You Need To Know

Written by Josh Werner

“Are you ready to become a runner?”

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Over 2000 images of gravel riding...

Written by Henrik Åbom - Craft Cycling Product Manager

“We were very happy to use the surroundings close to the home of the our brand for the shoot.”

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Oreos and Nutella Coffees at the Black Canyon 100k

Written by David Laney

"The thing about ultrarunning is that the experience is never quite what you expect. That is probably why the sport is so addicting."

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Women in Running

Written by Tessa Chesser

"As the sport continues to develop, as a woman operating within it, it feels incredibly exciting to see what’s on the horizon."

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Balancing Your Passion with Your Profession

Written by Ryan Weil

"Making your passion your career can be mentally and physically incredible if you navigate it correctly."

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Women of Western States

Written by Brianna Sacks

Aroa Sia and Tessa Chesser reflect on their love for running and their passion to strive to be the best.

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Chasing Light and Gas Stationn at Unbound Gravel

Written by Chris Mehlman

"As much as the nighttime and post-gas station chases dragged me to the lowest of lows mid-race, the sunrise felt like a new birth. "

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Footwear Ice Bath Series

Written by David Laney

David Laney talks all things Craft Footwear. Take a deep dive into our newest styles

Read more
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Discomfort is Adventure

Written by David Laney

"To become stronger, create uncomfortable challenges and win." - David Laney

Read more
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NYC Marathon

Written by David Laney

Elite Run Team member David Laney shares his experience at the NYC Marathon and reflects on his source of inspiration.

Read more
_________

A Change in Seasons

Written by Ryan Atkins and Lindsay Webster

Ryan Atkins and his wife Lindsay Webster talk about switching up sports and wardrobes to ensure a comfortable and safe fall and winter.

Read more
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The Road to Recovery

Written by Nicole Mercile

OCR Champion Nicole Mericle shares her personal story of mental and physical recovery and how to deal with injuries as an athlete.

Read more
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Welcome to the Team, EmKay

Written by Emkay Sullivan

EmKay Sullivan shares her love for running and journey to becoming part of Craft's Elite Run Team.

Read more
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Calculating for Adventure

Written by Curtis White

Cyclocross racer, Curtis White, prepares forhis first Unbound Gravel race.

Read more
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Seven Summits in Seven Days

Written by Ryan Atkins

OCR Champion Nicole Mericle shares her personal story of mental and physical recovery and how to deal with injuries as an athlete.

Read more
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New England skier joins Craft team

Written by Bill Harmeyer

Professional skier, Bill Harmeyer, shares his journey of becoming the newest athlete to join the Craft team.

Read more
_________

The Race to (and in) the Azores

Written by David Laney

Lindsay Webster recounts her experiences at the two toughest events she has ever participated in, the Spartan Games and the Golden Trail Championships.

Read more
_________

Your First Season of Cross Country Skiing

Written by Ryan Atkins

Ryan Atkins shares his personal introduction to XC Skiing.

Read more
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A Socially Distant Winter

Written by Craft

Cross country skiing, winter running, and everything in between.

Read more
_________

Outdoor Fika Tour

Written by Amy Johnson

CRAFT’s National Sales Manager, Amy Johnson, prepares to travel from San Diego, CA to Manchester-by-the-Sea, MA to promote the SS21 collection line.

Read more
_________

A Personal Challenge During a National Pandemic

Written by Steve Hammond

Always on-the-go, Steve Hammond, reflects on how he has adjusted to life at home.

Read more
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Mid-week Workouts

Written by Aaron Newell

Aaron Newell provides you with some at-home workouts to get you through the week.

Read more
_________

General vs. Performance Nutrition

Written by Ryan Atkins

Learn more about the food you should eat for general health, longevity and well-being vs. when you are high performance training from 2010 Spartan Ultra World Champion, Ryan Atkins.

Read more
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Cook like a (Spartan) Pro

Written by Corinna Coffin

Registered Dietitian and Spartan Pro, Corinna Coffin shares some of her favorite dishes!

Special thanks toSpartan Logo

Read more
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15-minute and under Training Plans

Written by Cali Schweikhart

Quick, effective workouts to keep you moving throughout the day!

Special thanks toLifetime Fitness Logo

Read more
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Running Mechanics with Yancy Culp

Written by Yancy Culp

Yancy Culp breaking down the ABC's of running technique today. Avoid rolling those ankles and learn how to run efficiently during this episode of Unbreakable Training. AROO!

Special thanks toSpartan Logo

Read more
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60 Minute At-Home Jump Rope Workout

Written by Mark Batres & Natalie Miano

Spartan Pros, Mark Batres & Natalie Miano, take you through this cardio blasting jump rope workout. Grab yours and join in!

Special thanks toSpartan Logo

Read more
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Everyday Hero

Written by Rachel Cohen

Endurance sports are the place where I experience flow, that state of energized focus where nothing else matters.

Read more
_________

Semlor Day

Written by Chris O'Brien

Created in the 16th century, there is a yearly tradition celebrated in Sweden where on “Semmeldagen” (the day of the Selma) the most beloved pastry in all of Sweden, the semla is celebrated.

Read more
_________

A Champion's Winter Kit

Written by Bold Commerce

The one thing I’ve learned from my military experience is that gear will make or break a mission. We are taught that layering while still maintaining mobility is critical.

Read more
_________

Seven Days of the bike Transalp.

Written by Bold Commerce

The stage by stage journey chronicles our first-hand account of the race and the trials and tribulations that go along with it.

Read more
_________

The Multi Sport Athlete

Written by Robert Killian

Looking back to four years ago I’m still trying to figure out why my transition to OCR was so seamless. I’ve been trying to top the SRWC podium again, falling just short three years in a row earning the bronze.

Read more
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Fika

Written by Jon Howard

Fika [ˈfiˌka] - A relaxing coffee and cake break.

Read more
_________

Footwear Ice Bath Series

David Laney talks all things Craft Footwear. Take a deep dive into our newest styles.

Discomfort is Adventure

"To become stronger, create uncomfortable challenges and win."
- David Laney

NYC Marathon

Elite Run Team member David Laney shares his experience at the NYC Marathon and reflects on his source of inspiration.

READ MORE

 

A Change in Seasons

Ryan Atkins and his wife Lindsay Webster talk about switching up sports and wardrobes to ensure a comfortable and safe fall and winter.

READ MORE

 

The Road to Recovery -
How to deal with injuries

OCR Champion Nicole Mericle shares her personal story of mental and physical recovery and how to deal with injuries as an athlete.

READ MORE

 

Welcome to the Team, EmKay

EmKay Sullivan shares her love for running and journey to becoming part of Craft's Elite Run Team.

READ MORE

 

Just Keep a Line in the Water

Runner, David Laney, speaks to how it's not always about winning, but rather putting yourself out there and waiting for the fish to bite.

READ MORE

 

Seven Summits in
Seven Days

Ryan Atkins shares his "Seven Summit Challenge" which consists of ascending the height of a different summit from the list of the highest peaks on each continent, each day of the week.

READ MORE

 

Calculating for Adventure

Cyclocross racer, Curtis White, prepares for
his first Unbound Gravel race.

READ MORE

 

Seven Summits in
Seven Days

Ryan Atkins shares his "Seven Summit Challenge" which consists of ascending the height of a different summit from the list of the highest peaks on each continent, each day of the week.

READ MORE

 

New England skier joins Craft team

Professional skier, Bill Harmeyer, shares his journey of becoming the newest athlete to join the Craft team.

READ MORE

 

The Race to (and in) the Azores

Lindsay Webster recounts her experiences at the two toughest events she has ever participated in, the Spartan Games and the Golden Trail Championships.

READ MORE

 

Your First Season of Cross Country Skiing

Ryan Atkins shares his personal introduction to XC Skiing.

READ MORE

 

A Socially Distant Winter

Cross country skiing, winter running, and everything in between.

READ MORE

 

Outdoor Fika Tour

CRAFT’s National Sales Manager, Amy Johnson, prepares to travel from San Diego, CA to Manchester-by-the-Sea, MA to promote the SS21 collection line.

READ MORE

 

A Personal Challenge During a National Pandemic

Always on-the-go, Steve Hammond, reflects on how he has adjusted to life at home.

READ MORE

 

Mid-week Workouts

Aaron Newell provides you with some at-home workouts to get you through the week.

READ MORE

 

General vs. Performance Nutrition

Learn more about the food you should eat for general health, longevity and well-being vs. when you are high performance training from 2010 Spartan Ultra World Champion, Ryan Atkins.

READ MORE

Cook like a (Spartan) Pro

Registered Dietitian and Spartan Pro, Corinna Coffin shares some of her favorite dishes!

Special thanks toSpartan Logo

READ MORE

15-minute and under Training Plans

Quick, effective workouts to keep you moving throughout the day!

Special thanks toLifetime Fitness Logo

READ MORE

Running Mechanics with
Yancy Culp

Yancy Culp breaking down the ABC's of running technique today. Avoid rolling those ankles and learn how to run efficiently during this episode of Unbreakable Training. AROO!

Special thanks toSpartan Logo

READ MORE

60 Minute At-Home
Jump Rope Workout

Spartan Pros, Mark Batres & Natalie Miano, take you through this cardio blasting jump rope workout. Grab yours and join in!

Special thanks toSpartan Logo

READ MORE

Everyday Hero

Endurance sports are the place where I experience flow, that state of energized focus where nothing else matters. I crave extended stretches of time alone with just an elevated heart rate, a solitude I can’t replicate anywhere but in the outdoors. When the other parts of my life feel excessively dynamic, tying on my running shoes or saddling up for a ride on the dirt roads near my home in Vermont is a simple routine that is practiced and predictable. My training plans bring consistency and structure to my hurried life.

READ MORE

Semlor Day

Created in the 16th century, there is a yearly tradition celebrated in Sweden where on “Semmeldagen” (the day of the Selma) the most beloved pastry in all of Sweden, the semla is celebrated. The semla is a two-layered bun made of wheat and cardamom, which is studded with an almond paste under a cover of thick, layered whipped cream. The Swedish Semla is referred to as “semla” in singular form and “semlor” in plural. The tradition has been going on for centuries with new creative variations of the semla popping up each year.

READ MORE

A Champion's Winter Kit

The one thing I’ve learned from my military experience is that gear will make or break a mission. We are taught that layering while still maintaining mobility is critical. The same applies for Obstacle Course Racing (OCR); especially during the winter months in an ever-changing Alpine environment. But what qualities are really important when making an apparel selection? Well let’s talk a bit about my favorite items, and the reasoning behind why I wear what I do.

READ MORE

Seven Days of the bike Transalp.

The Maxxis Bike Transalp stage race is a seven-day race that features about 500 kilometers and more than 18 altitude meters in total. I am a Senior Account Director at MMB and Eric my race partner is a lawyer, we both really enjoy the thrills of extreme sports and are both self-proclaimed outdoor enthusiasts. The stage by stage journey chronicles our first-hand account of the race and the trials and tribulations that go along with it.

READ MORE

The Multi Sport Athlete

No one just shows up and wins a world championship. Anyone reading this can understand and respect that. But in 2015 when I won the Spartan Race World Championship, after only three races prior to the event, many were surprised, including myself. Looking back to four years ago I’m still trying to figure out why my transition to OCR was so seamless. I’ve been trying to top the SRWC podium again, falling just short three years in a row earning the bronze.

READ MORE

Fika

Fika [ˈfiˌka] - A relaxing coffee and cake break.

It was my first International Sales Meeting in Craft’s hometown of Boras, Sweden when I learned of Fika. After our first few hours of meetings on Day 1, our Global CEO stood up and said it was time for “Fika.” Thinking that was a polite Swedish way of giving everyone a chance to stretch their legs and have a bio-break I then curiously watched the 50+ attendees from across the Europe and Asia quickly stand up and quietly march to the main foyer of Craft’s Global Headquarters.

READ MORE

Footwear Ice Bath Series

David Laney talks all things Craft Footwear. Take a deep dive into our newest styles.

Discomfort is Adventure

"To become stronger, create uncomfortable challenges and win."
- David Laney

NYC Marathon

Elite Run Team member David Laney shares his experience at the NYC Marathon and reflects on his source of inspiration.

READ MORE

 

A Change in Seasons

Ryan Atkins and his wife Lindsay Webster talk about switching up sports and wardrobes to ensure a comfortable and safe fall and winter.

READ MORE

 

The Road to Recovery -
How to deal with injuries

OCR Champion Nicole Mericle shares her personal story of mental and physical recovery and how to deal with injuries as an athlete.

READ MORE

 

Welcome to the Team, EmKay

EmKay Sullivan shares her love for running and journey to becoming part of Craft's Elite Run Team.

READ MORE

 

Just Keep a Line in the Water

Runner, David Laney, speaks to how it's not always about winning, but rather putting yourself out there and waiting for the fish to bite.

READ MORE

 

Seven Summits in
Seven Days

Ryan Atkins shares his "Seven Summit Challenge" which consists of ascending the height of a different summit from the list of the highest peaks on each continent, each day of the week.

READ MORE

 

Calculating for Adventure

Cyclocross racer, Curtis White, prepares for
his first Unbound Gravel race.

READ MORE

 

Seven Summits in
Seven Days

Ryan Atkins shares his "Seven Summit Challenge" which consists of ascending the height of a different summit from the list of the highest peaks on each continent, each day of the week.

READ MORE

 

New England skier joins Craft team

Professional skier, Bill Harmeyer, shares his journey of becoming the newest athlete to join the Craft team.

READ MORE

 

The Race to (and in) the Azores

Lindsay Webster recounts her experiences at the two toughest events she has ever participated in, the Spartan Games and the Golden Trail Championships.

READ MORE

 

Your First Season of Cross Country Skiing

Ryan Atkins shares his personal introduction to XC Skiing.

READ MORE

 

A Socially Distant Winter

Cross country skiing, winter running, and everything in between.

READ MORE

 

Outdoor Fika Tour

CRAFT’s National Sales Manager, Amy Johnson, prepares to travel from San Diego, CA to Manchester-by-the-Sea, MA to promote the SS21 collection line.

READ MORE

 

A Personal Challenge During a National Pandemic

Always on-the-go, Steve Hammond, reflects on how he has adjusted to life at home.

READ MORE

 

Mid-week Workouts

Aaron Newell provides you with some at-home workouts to get you through the week.

READ MORE

 

General vs. Performance Nutrition

Learn more about the food you should eat for general health, longevity and well-being vs. when you are high performance training from 2010 Spartan Ultra World Champion, Ryan Atkins.

READ MORE

Cook like a (Spartan) Pro

Registered Dietitian and Spartan Pro, Corinna Coffin shares some of her favorite dishes!

Special thanks toSpartan Logo

READ MORE

15-minute and under Training Plans

Quick, effective workouts to keep you moving throughout the day!

Special thanks toLifetime Fitness Logo

READ MORE

Running Mechanics with
Yancy Culp

Yancy Culp breaking down the ABC's of running technique today. Avoid rolling those ankles and learn how to run efficiently during this episode of Unbreakable Training. AROO!

Special thanks toSpartan Logo

READ MORE

60 Minute At-Home
Jump Rope Workout

Spartan Pros, Mark Batres & Natalie Miano, take you through this cardio blasting jump rope workout. Grab yours and join in!

Special thanks toSpartan Logo

READ MORE

Everyday Hero

Endurance sports are the place where I experience flow, that state of energized focus where nothing else matters. I crave extended stretches of time alone with just an elevated heart rate, a solitude I can’t replicate anywhere but in the outdoors. When the other parts of my life feel excessively dynamic, tying on my running shoes or saddling up for a ride on the dirt roads near my home in Vermont is a simple routine that is practiced and predictable. My training plans bring consistency and structure to my hurried life.

READ MORE

Semlor Day

Created in the 16th century, there is a yearly tradition celebrated in Sweden where on “Semmeldagen” (the day of the Selma) the most beloved pastry in all of Sweden, the semla is celebrated. The semla is a two-layered bun made of wheat and cardamom, which is studded with an almond paste under a cover of thick, layered whipped cream. The Swedish Semla is referred to as “semla” in singular form and “semlor” in plural. The tradition has been going on for centuries with new creative variations of the semla popping up each year.

READ MORE

A Champion's Winter Kit

The one thing I’ve learned from my military experience is that gear will make or break a mission. We are taught that layering while still maintaining mobility is critical. The same applies for Obstacle Course Racing (OCR); especially during the winter months in an ever-changing Alpine environment. But what qualities are really important when making an apparel selection? Well let’s talk a bit about my favorite items, and the reasoning behind why I wear what I do.

READ MORE

Seven Days of the bike Transalp.

The Maxxis Bike Transalp stage race is a seven-day race that features about 500 kilometers and more than 18 altitude meters in total. I am a Senior Account Director at MMB and Eric my race partner is a lawyer, we both really enjoy the thrills of extreme sports and are both self-proclaimed outdoor enthusiasts. The stage by stage journey chronicles our first-hand account of the race and the trials and tribulations that go along with it.

READ MORE

The Multi Sport Athlete

No one just shows up and wins a world championship. Anyone reading this can understand and respect that. But in 2015 when I won the Spartan Race World Championship, after only three races prior to the event, many were surprised, including myself. Looking back to four years ago I’m still trying to figure out why my transition to OCR was so seamless. I’ve been trying to top the SRWC podium again, falling just short three years in a row earning the bronze.

READ MORE

Fika

Fika [ˈfiˌka] - A relaxing coffee and cake break.

It was my first International Sales Meeting in Craft’s hometown of Boras, Sweden when I learned of Fika. After our first few hours of meetings on Day 1, our Global CEO stood up and said it was time for “Fika.” Thinking that was a polite Swedish way of giving everyone a chance to stretch their legs and have a bio-break I then curiously watched the 50+ attendees from across the Europe and Asia quickly stand up and quietly march to the main foyer of Craft’s Global Headquarters.

READ MORE

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