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"The Foot Levelers Blue Ridge Marathon truly enjoyed working with Craft Brands to create a high-quality experience for our runners. Their staff was genuine and have a deep understanding what athletes want. As America’s Toughest Road Races we are a bucket-list race, and pride ourselves on having top-quality swag and custom experience for all our runners. Yet we still received feedback from runners that these were the best participant shirts we’ve ever had and begging us to continue using CRAFT in the future. "

- Julia Boas, Race Director, Blue Ridge Marathon

News

"We’re constantly in search of ways to create and embrace new opportunities for our runners, and our partnership with Craft is one more way to bring ‘more’ to the experience,” says Novant Health Charlotte Marathon Race Director, Tim Rhodes. “We’re looking forward to reintroducing the Craft brand to Charlotte and our audience.”

Runners will find Craft race shirts in their packets for the Novant Health Charlotte Marathon and select Premier series (6 pack) races. But they’ll also have opportunities to explore Craft Sportswear choices more closely at local retailers.

Official Athleticwear Provider
of OhioHealth Capital City Half Marathon

The OhioHealth Capital City Half Marathon and M3S Sports are proud to announce that Craft is the new Official Athleticwear Partner of the OhioHealth Capital City Half Marathon.

This year's Virtual OhioHealth Capital City Half Marathon, OhioHealth Quarter Marathon and Cap City 5K event shirts will feature Craft's Loppet Tee for the first time.

CRAFT Partnerships

Performance apparel for race and event merchandise programs

Our DNA

CRAFT is high performance, high endurance brand with a strong Nordic heritage. With a passion for sports and a commitment to innovation, design and performance, CRAFT offers tools that inspire and enable success for World Champions and Everyday Heroes.


Our History

In 1973 inventor, Anders Bengtsson went out for a run outside his home in Borås, Sweden, with a set of new underwear, he had designed. Post-workout, he tested his design by measuring the moisture content in his underwear. After years of designing, testing and creating, he had found the perfect baselayer for optimal body temperature management.

Borås, anchored in a tradition of handicraft, knitting factories and an entrepreneurial spirit, was the perfect playground for Craft. Four decades later, we continue to design, develop and manufacture cutting-edge apparel and accessories for world champions and everyday heroes across the globe.


Partnership Goals

  • Grow brand awareness
  • Build equity within a community
  • Enhance participant engagement
  • Grow profitable merchandise programs for events.

Event Merchandise – available decorated or blank

(Hover over product for decoration examples)

FEATURED PRODUCT
______

Loppet SS Tech Tee
$11.99

  • Short sleeve style with crew neck design built with flat durable seams.
  • Fast drying moisture wicking fabric transports sweat away from your skin keeping you comfortable.
  • Our performance t shirts are made of a lightweight ultra-soft material providing freedom of movement during all activities.
  • Machine washable but without loosing the original superior color.

Men's Loppet LS Tee
$15.99

  • Longer lasting color in Solution Dye Process uses 75% less water and 67% less harmful chemicals
  • Long sleeve style with crew neck design built with flat durable seams.
  • Fast drying moisture wicking fabric transports sweat away from your skin keeping you comfortable.
  • Our performance shirts are made of a lightweight ultra-soft material providing freedom of movement during all activities.
  • Machine washable but without loosing the original superior color.

Men's Community Hoodie
$49.99

  • Made of a soft polyester/cotton blend that provides great comfort
  • Mesh fabric inside hood
  • Perfect for branding with club, sponsor or company logos.

Men's Community FZ Hoodie
$59.99

  • Made of a soft polyester/cotton blend that provides great comfort
  • Mesh fabric inside hood
  • Full zip front
  • Perfect for branding with club, sponsor or company logos.

Men's Leisure FZ Hoodie
$99.99

  • Features mesh-lined hood with drawcord and two pockets.
  • Brushed inside provides comfort and moisture management.
  • Soft, elastic, and functional polyester
  • Durable zipper
  • Contrast stitching on should and chest.

Women's Loppet LS Tee
$15.99

  • Longer lasting color in Solution Dye Process uses 75% less water and 67% less harmful chemicals
  • Long sleeve style with crew neck design built with flat durable seams.
  • Fast drying moisture wicking fabric transports sweat away from your skin keeping you comfortable.
  • Our performance shirts are made of a lightweight ultra-soft material providing freedom of movement during all activities.
  • Machine washable but without loosing the original superior color.

Women's Community Hoodie
$49.99

  • Made of a soft polyester/cotton blend that provides great comfort
  • Mesh fabric inside hood
  • Perfect for branding with club, sponsor or company logos.

Women's Community FZ Hoodie
$59.99

  • Made of a soft polyester/cotton blend that provides great comfort
  • Mesh fabric inside hood
  • Full zip front
  • Perfect for branding with club, sponsor or company logos.

Women's FZ Hoodie
$99.99

  • Features mesh-lined hood with drawcord and two pockets.
  • Brushed inside provides comfort and moisture management.
  • Soft, elastic, and functional polyester
  • Durable zipper
  • Contrast stitching on should and chest.

Our Current Partners


Official Apparel Partner
of Lifetime Run


Official Apparel Provider


Official Performance
Apparel and Footwear Partner


Official Apparel Partner


Official Apparel Partner


Official Apparel Partner


Official Athleticwear Partner


Official Athleticwear Partner


Official Athleticwear Partner

INTERESTED IN BECOMING A PARTNER?

David Preciado
Director of Partnerships
David.Preciado@craftsports.us
(781)-686-8693

"The Foot Levelers Blue Ridge Marathon truly enjoyed working with Craft Brands to create a high-quality experience for our runners. Their staff was genuine and have a deep understanding what athletes want. As America’s Toughest Road Races we are a bucket-list race, and pride ourselves on having top-quality swag and custom experience for all our runners. Yet we still received feedback from runners that these were the best participant shirts we’ve ever had and begging us to continue using CRAFT in the future. "

- Julia Boas, Race Director, Blue Ridge Marathon

News

"We’re constantly in search of ways to create and embrace new opportunities for our runners, and our partnership with Craft is one more way to bring ‘more’ to the experience,” says Novant Health Charlotte Marathon Race Director, Tim Rhodes. “We’re looking forward to reintroducing the Craft brand to Charlotte and our audience.”

Runners will find Craft race shirts in their packets for the Novant Health Charlotte Marathon and select Premier series (6 pack) races. But they’ll also have opportunities to explore Craft Sportswear choices more closely at local retailers.

Official Athleticwear Provider
of OhioHealth Capital City Half Marathon

The OhioHealth Capital City Half Marathon and M3S Sports are proud to announce that Craft is the new Official Athleticwear Partner of the OhioHealth Capital City Half Marathon.

This year's Virtual OhioHealth Capital City Half Marathon, OhioHealth Quarter Marathon and Cap City 5K event shirts will feature Craft's Loppet Tee for the first time.

CRAFT Partnerships

Performance apparel for race and event
merchandise programs

Our DNA

CRAFT is high performance, high endurance brand with a strong Nordic heritage. With a passion for sports and a commitment to innovation, design and performance, CRAFT offers tools that inspire and enable success for World Champions and Everyday Heroes.

Our History

In 1973 inventor, Anders Bengtsson went out for a run outside his home in Borås, Sweden, with a set of new underwear, he had designed. Post-workout, he tested his design by measuring the moisture content in his underwear. After years of designing, testing and creating, he had found the perfect baselayer for optimal body temperature management.

Borås, anchored in a tradition of handicraft, knitting factories and an entrepreneurial spirit, was the perfect playground for Craft. Four decades later, we continue to design, develop and manufacture cutting-edge apparel and accessories for world champions and everyday heroes across the globe.

Partnership Goals

  • Grow brand awareness
  • Build equity within a community
  • Enhance participant engagement
  • Grow profitable merchandise programs for events.

Event Merchandise-

available decorated or blank

(Click product for decoration examples)

FEATURED PRODUCT
______

Loppet SS Tech Tee
$11.99

  • Short sleeve style with crew neck design built with flat durable seams.
  • Fast drying moisture wicking fabric transports sweat away from your skin keeping you comfortable.
  • Our performance t shirts are made of a lightweight ultra-soft material providing freedom of movement during all activities.
  • Machine washable but without loosing the original superior color.

Men's Loppet LS Tee
$15.99

  • Longer lasting color in Solution Dye Process uses 75% less water and 67% less harmful chemicals
  • Long sleeve style with crew neck design built with flat durable seams.
  • Fast drying moisture wicking fabric transports sweat away from your skin keeping you comfortable.
  • Our performance shirts are made of a lightweight ultra-soft material providing freedom of movement during all activities.
  • Machine washable but without loosing the original superior color.

Men's Community Hoodie
$49.99

  • Made of a soft polyester/cotton blend that provides great comfort
  • Mesh fabric inside hood
  • Perfect for branding with club, sponsor or company logos.

Men's Community FZ Hoodie
$59.99

  • Made of a soft polyester/cotton blend that provides great comfort
  • Mesh fabric inside hood
  • Full zip front
  • Perfect for branding with club, sponsor or company logos.

Men's Leisure FZ Hoodie
$99.99

  • Features mesh-lined hood with drawcord and two pockets.
  • Brushed inside provides comfort and moisture management.
  • Soft, elastic, and functional polyester
  • Durable zipper
  • Contrast stitching on should and chest.

Women's Loppet LS Tee
$15.99

  • Longer lasting color in Solution Dye Process uses 75% less water and 67% less harmful chemicals
  • Long sleeve style with crew neck design built with flat durable seams.
  • Fast drying moisture wicking fabric transports sweat away from your skin keeping you comfortable.
  • Our performance shirts are made of a lightweight ultra-soft material providing freedom of movement during all activities.
  • Machine washable but without loosing the original superior color.

Women's Community Hoodie
$49.99

  • Made of a soft polyester/cotton blend that provides great comfort
  • Mesh fabric inside hood
  • Perfect for branding with club, sponsor or company logos.

Women's Community FZ Hoodie
$59.99

  • Made of a soft polyester/cotton blend that provides great comfort
  • Mesh fabric inside hood
  • Full zip front
  • Perfect for branding with club, sponsor or company logos.

Women's FZ Hoodie
$99.99

  • Features mesh-lined hood with drawcord and two pockets.
  • Brushed inside provides comfort and moisture management.
  • Soft, elastic, and functional polyester
  • Durable zipper
  • Contrast stitching on should and chest.

Our Current Partners

Official Performance
Apparel and Footwear Partner

Official Apparel Partner
of Lifetime Run

Official Apparel Partner

Official Apparel Partner

Official Apparel Partner

Official Apparel Partner

Official Athleticwear Partner

Official Athleticwear Partner

Official Athleticwear Partner

INTERESTED IN BECOMING A PARTNER?

David Preciado
Director of Partnerships
David.Preciado@craftsports.us
(781)-686-8693

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