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Our DNA 
CRAFT is high performance, high endurance brand with a strong Nordic heritage. With a passion for sports and a commitment to innovation, design and performance, CRAFT offers tools that inspire and enable success for World Champions and Everyday Heroes.
Our History
In 1973 inventor, Anders Bengtsson went out for a run outside his home in Borås, Sweden, with a set of new underwear, he had designed. Post-workout, he tested his design by measuring the moisture content in his underwear. After years of designing, testing and creating, he had found the perfect baselayer for optimal body temperature management.
Borås, anchored in a tradition of handicraft, knitting factories and an entrepreneurial spirit, was the perfect playground for Craft. Four decades later, we continue to design, develop and manufacture cutting-edge apparel and accessories for world champions and everyday heroes across the globe.
Partnership Goals
- Grow brand awareness
- Build equity within a community
- Enhance participant engagement
- Grow profitable merchandise programs for events.
Event Merchandise – available decorated or blank
(Hover over product for decoration examples)
FEATURED PRODUCT
______
Loppet SS Tech Tee
$11.99
- Short sleeve style with crew neck design built with flat durable seams.
- Fast drying moisture wicking fabric transports sweat away from your skin keeping you comfortable.
- Our performance t shirts are made of a lightweight ultra-soft material providing freedom of movement during all activities.
- Machine washable but without loosing the original superior color.
Men's Loppet LS Tee
$15.99
- Longer lasting color in Solution Dye Process uses 75% less water and 67% less harmful chemicals
- Long sleeve style with crew neck design built with flat durable seams.
- Fast drying moisture wicking fabric transports sweat away from your skin keeping you comfortable.
- Our performance shirts are made of a lightweight ultra-soft material providing freedom of movement during all activities.
- Machine washable but without loosing the original superior color.
Men's Community Hoodie
$49.99
- Made of a soft polyester/cotton blend that provides great comfort
- Mesh fabric inside hood
- Perfect for branding with club, sponsor or company logos.
Men's Community FZ Hoodie
$59.99
- Made of a soft polyester/cotton blend that provides great comfort
- Mesh fabric inside hood
- Full zip front
- Perfect for branding with club, sponsor or company logos.
Men's Leisure FZ Hoodie
$99.99
- Features mesh-lined hood with drawcord and two pockets.
- Brushed inside provides comfort and moisture management.
- Soft, elastic, and functional polyester
- Durable zipper
- Contrast stitching on should and chest.
Women's Loppet LS Tee
$15.99
- Longer lasting color in Solution Dye Process uses 75% less water and 67% less harmful chemicals
- Long sleeve style with crew neck design built with flat durable seams.
- Fast drying moisture wicking fabric transports sweat away from your skin keeping you comfortable.
- Our performance shirts are made of a lightweight ultra-soft material providing freedom of movement during all activities.
- Machine washable but without loosing the original superior color.
Women's Community Hoodie
$49.99
- Made of a soft polyester/cotton blend that provides great comfort
- Mesh fabric inside hood
- Perfect for branding with club, sponsor or company logos.
Women's Community FZ Hoodie
$59.99
- Made of a soft polyester/cotton blend that provides great comfort
- Mesh fabric inside hood
- Full zip front
- Perfect for branding with club, sponsor or company logos.
Women's FZ Hoodie
$99.99
- Features mesh-lined hood with drawcord and two pockets.
- Brushed inside provides comfort and moisture management.
- Soft, elastic, and functional polyester
- Durable zipper
- Contrast stitching on should and chest.
Our Current Partners
Official Apparel Partner
of Lifetime Run
Official Apparel Provider
Official Performance
Apparel and Footwear Partner
Official Apparel Partner
Official Apparel Partner
Official Apparel Partner
Official Athleticwear Partner
Official Athleticwear Partner
Official Athleticwear Partner
INTERESTED IN BECOMING A PARTER?
David Preciado
Director of Partnerships
David.Preciado@craftsports.us
(781)-686-8693
Performance apparel for race and event
merchandise programs
Our DNA
CRAFT is high performance, high endurance brand with a strong Nordic heritage. With a passion for sports and a commitment to innovation, design and performance, CRAFT offers tools that inspire and enable success for World Champions and Everyday Heroes.
Our History
In 1973 inventor, Anders Bengtsson went out for a run outside his home in Borås, Sweden, with a set of new underwear, he had designed. Post-workout, he tested his design by measuring the moisture content in his underwear. After years of designing, testing and creating, he had found the perfect baselayer for optimal body temperature management.
Borås, anchored in a tradition of handicraft, knitting factories and an entrepreneurial spirit, was the perfect playground for Craft. Four decades later, we continue to design, develop and manufacture cutting-edge apparel and accessories for world champions and everyday heroes across the globe.
Partnership Goals
- Grow brand awareness
- Build equity within a community
- Enhance participant engagement
- Grow profitable merchandise programs for events.
Event Merchandise-
available decorated or blank
(Click product for decoration examples)
FEATURED PRODUCT
______
Loppet SS Tech Tee
$11.99
- Short sleeve style with crew neck design built with flat durable seams.
- Fast drying moisture wicking fabric transports sweat away from your skin keeping you comfortable.
- Our performance t shirts are made of a lightweight ultra-soft material providing freedom of movement during all activities.
- Machine washable but without loosing the original superior color.
Men's Loppet LS Tee
$15.99
- Longer lasting color in Solution Dye Process uses 75% less water and 67% less harmful chemicals
- Long sleeve style with crew neck design built with flat durable seams.
- Fast drying moisture wicking fabric transports sweat away from your skin keeping you comfortable.
- Our performance shirts are made of a lightweight ultra-soft material providing freedom of movement during all activities.
- Machine washable but without loosing the original superior color.
Men's Community Hoodie
$49.99
- Made of a soft polyester/cotton blend that provides great comfort
- Mesh fabric inside hood
- Perfect for branding with club, sponsor or company logos.
Men's Community FZ Hoodie
$59.99
- Made of a soft polyester/cotton blend that provides great comfort
- Mesh fabric inside hood
- Full zip front
- Perfect for branding with club, sponsor or company logos.
Men's Leisure FZ Hoodie
$99.99
- Features mesh-lined hood with drawcord and two pockets.
- Brushed inside provides comfort and moisture management.
- Soft, elastic, and functional polyester
- Durable zipper
- Contrast stitching on should and chest.
Women's Loppet LS Tee
$15.99
- Longer lasting color in Solution Dye Process uses 75% less water and 67% less harmful chemicals
- Long sleeve style with crew neck design built with flat durable seams.
- Fast drying moisture wicking fabric transports sweat away from your skin keeping you comfortable.
- Our performance shirts are made of a lightweight ultra-soft material providing freedom of movement during all activities.
- Machine washable but without loosing the original superior color.
Women's Community Hoodie
$49.99
- Made of a soft polyester/cotton blend that provides great comfort
- Mesh fabric inside hood
- Perfect for branding with club, sponsor or company logos.
Women's Community FZ Hoodie
$59.99
- Made of a soft polyester/cotton blend that provides great comfort
- Mesh fabric inside hood
- Full zip front
- Perfect for branding with club, sponsor or company logos.
Women's FZ Hoodie
$99.99
- Features mesh-lined hood with drawcord and two pockets.
- Brushed inside provides comfort and moisture management.
- Soft, elastic, and functional polyester
- Durable zipper
- Contrast stitching on should and chest.
Our Current Partners
Official Performance
Apparel and Footwear Partner
Official Apparel Partner
of Lifetime Run
Official Apparel Partner
Official Apparel Partner
Official Apparel Partner
Official Apparel Partner
Official Athleticwear Partner
Official Athleticwear Partner
Official Athleticwear Partner
INTERESTED IN BECOMING A PARTER?
David Preciado
Director of Partnerships
David.Preciado@craftsports.us
(781)-686-8693
