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Earth Day 2021

A portion of all proceeds will be donated to 1% for the Planet from April 20-22, 2021.

Craft's Sustainability Goal

Recycled Fibers

Solution dye vs. Conventional dye process

As we approach Earth Day a portion of all proceeds will be donated to 1% for the Planet from April 20-22, 2021. This is a new campaign that is in addition to our Sustainability Goal of 100% of all our products to be produced in a sustainable way by 2023. How are we going about achieving that goal? That starts with our Spring Summer 2021 Collection which contains over 75% of the products made with recycled fabrics including some using a solution dye process.

To learn more about these collections click on the links below.

Essence Bike

Recycled fabrics, solution dye and a clean, timeless design combine to make every ride an eco-friendlier experience.

Essence Train

Each garment combines great fit and function with timeless design, crafted for sustainable everyday training.

PRO Hypervent

Made with recycled fabrics and plenty of mesh panels to keep you cool as the sun and your body begins to heat up.

Corporate Social Responsibility

"The Company engine runs on growth, but with sustainability as it's navigator."

-Torsten Jansson
President and CEO I New Wave Group

Craft Sportswear North America is a wholly owned subsidiary of the New Wave Group, a Swedish company that operates in the Corporate Promotions, Sports & Leisure and Gifts & Home Furnishings markets. The New Wave Group's vision for the brand is to establish Craft as an international functional sportswear brand.

Design & Product Development

New Wave Group has extensive experience within design and product development. Design is the first step to achieveing a sustainable product.

  • We focus on quality products for long-lasting use
  • We work to introduce more sustainable & eco-friendly products
  • We are working actively with chemical management

Sourcing and Production

New Wave Group has adopted the BSCI Code of Conduct. It contains requirements on minimum wage, working hours and the prohibition of child labor, among several other requirements from international conventions like the ILO Conventions and the Declaration of Human Rights. New Wave Group is one of 190 brands that has signed the Accord-the famous initiative to achieve a safe textile industry in Bangladesh.

Transport and Logistics

New Wave Group depends on sustainable distribution of our products. Transports must be both efficient and with the lowest possible environmental impact as possible.

  • We coordinate distribution within the Group to achieve high level of capacity utilization.
  • We measure emissions of CO2 from goods transport between Asia, Europe and North America.
  • We strive hard to minimize air freight. Air freight accounted for just over 3% of the transported volume in 2014.
  • New Wave Group collaborates with the Clean Shipping Network in order to improve the environmental performance within the shipping companies.

Earth Day 2021

A portion of all proceeds will be donated to
1% for the Planet from April 20-22, 2021.

Craft's Sustainability Goal

Recycled Fibers

Solution dye vs. Conventional dye process

As we approach Earth Day a portion of all proceeds will be donated to 1% for the Planet from April 20-22, 2021. This is a new campaign that is in addition to our Sustainability Goal of 100% of all our products to be produced in a sustainable way by 2023. How are we going about achieving that goal? That starts with our Spring Summer 2021 Collection which contains over 75% of the products made with recycled fabrics including some using a solution dye process.

To learn more about these collections click on the links below.

Essence Bike

Recycled fabrics, solution dye and a clean, timeless design combine to make every ride an eco-friendlier experience.

Essence Train

Each garment combines great fit and function with timeless design, crafted for sustainable everyday training.

PRO Hypervent

Made with recycled fabrics and plenty of mesh panels to keep you cool as the sun and your body begins to heat up.

Corporate Social Responsibility

"The Company engine runs on growth, but with sustainability as it's navigator."

-Torsten Jansson
President and CEO I New Wave Group

Craft Sportswear North America is a wholly owned subsidiary of the New Wave Group, a Swedish company that operates in the Corporate Promotions, Sports & Leisure and Gifts & Home Furnishings markets. The New Wave Group's vision for the brand is to establish Craft as an international functional sportswear brand.

Design & Product Development

New Wave Group has extensive experience within design and product development. Design is the first step to achieveing a sustainable product.

  • We focus on quality products for long-lasting use
  • We work to introduce more sustainable & eco-friendly products
  • We are working actively with chemical management

Sourcing and Production

New Wave Group has adopted the BSCI Code of Conduct. It contains requirements on minimum wage, working hours and the prohibition of child labor, among several other requirements from international conventions like the ILO Conventions and the Declaration of Human Rights. New Wave Group is one of 190 brands that has signed the Accord-the famous initiative to achieve a safe textile industry in Bangladesh.

Transport and Logistics

New Wave Group depends on sustainable distribution of our products. Transports must be both efficient and with the lowest possible environmental impact as possible.

  • We coordinate distribution within the Group to achieve high level of capacity utilization.
  • We measure emissions of CO2 from goods transport between Asia, Europe and North America.
  • We strive hard to minimize air freight. Air freight accounted for just over 3% of the transported volume in 2014.
  • New Wave Group collaborates with the Clean Shipping Network in order to improve the environmental performance within the shipping companies.
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