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Welcome to our blog – FIKA
Discomfort is Adventure
"To become stronger, create uncomfortable challenges and win."
- David Laney
A Change in Seasons
Ryan Atkins and his wife Lindsay Webster talk about switching up sports and wardrobes to ensure a comfortable and safe fall and winter.
The Road to Recovery -
How to deal with injuries
OCR Champion Nicole Mericle shares her personal story of mental and physical recovery and how to deal with injuries as an athlete.
Welcome to the Team, EmKay
EmKay Sullivan shares her love for running and journey to becoming part of Craft's Elite Run Team.
Discomfort is Adventure
"To become stronger, create uncomfortable challenges and win."
- David Laney
NYC Marathon
Elite Run Team member David Laney shares his experience at the NYC Marathon and reflects on his source of inspiration.
A Change in Seasons
Ryan Atkins and his wife Lindsay Webster talk about switching up sports and wardrobes to ensure a comfortable and safe fall and winter.
The Road to Recovery -
How to deal with injuries
OCR Champion Nicole Mericle shares her personal story of mental and physical recovery and how to deal with injuries as an athlete.
Welcome to the Team, EmKay
EmKay Sullivan shares her love for running and journey to becoming part of Craft's Elite Run Team.
Just Keep a Line in the Water
Runner, David Laney, speaks to how it's not always about winning, but rather putting yourself out there and waiting for the fish to bite.
Seven Summits in
Seven Days
Ryan Atkins shares his "Seven Summit Challenge" which consists of ascending the height of a different summit from the list of the highest peaks on each continent, each day of the week.
Calculating for Adventure
Seven Summits in
Seven Days
Ryan Atkins shares his "Seven Summit Challenge" which consists of ascending the height of a different summit from the list of the highest peaks on each continent, each day of the week.
New England skier joins Craft team
Professional skier, Bill Harmeyer, shares his journey of becoming the newest athlete to join the Craft team.
The Race to (and in) the Azores
Lindsay Webster recounts her experiences at the two toughest events she has ever participated in, the Spartan Games and the Golden Trail Championships.
Outdoor Fika Tour
CRAFT’s National Sales Manager, Amy Johnson, prepares to travel from San Diego, CA to Manchester-by-the-Sea, MA to promote the SS21 collection line.
A Personal Challenge During a National Pandemic
Mid-week Workouts
General vs. Performance Nutrition
Learn more about the food you should eat for general health, longevity and well-being vs. when you are high performance training from 2010 Spartan Ultra World Champion, Ryan Atkins.
Running Mechanics with
Yancy Culp
Yancy Culp breaking down the ABC's of running technique today. Avoid rolling those ankles and learn how to run efficiently during this episode of Unbreakable Training. AROO!
Special thanks to
60 Minute At-Home
Jump Rope Workout
Spartan Pros, Mark Batres & Natalie Miano, take you through this cardio blasting jump rope workout. Grab yours and join in!
Special thanks to
Everyday Hero
Endurance sports are the place where I experience flow, that state of energized focus where nothing else matters. I crave extended stretches of time alone with just an elevated heart rate, a solitude I can’t replicate anywhere but in the outdoors. When the other parts of my life feel excessively dynamic, tying on my running shoes or saddling up for a ride on the dirt roads near my home in Vermont is a simple routine that is practiced and predictable. My training plans bring consistency and structure to my hurried life.
Semlor Day
Created in the 16th century, there is a yearly tradition celebrated in Sweden where on “Semmeldagen” (the day of the Selma) the most beloved pastry in all of Sweden, the semla is celebrated. The semla is a two-layered bun made of wheat and cardamom, which is studded with an almond paste under a cover of thick, layered whipped cream. The Swedish Semla is referred to as “semla” in singular form and “semlor” in plural. The tradition has been going on for centuries with new creative variations of the semla popping up each year.
A Champion's Winter Kit
The one thing I’ve learned from my military experience is that gear will make or break a mission. We are taught that layering while still maintaining mobility is critical. The same applies for Obstacle Course Racing (OCR); especially during the winter months in an ever-changing Alpine environment. But what qualities are really important when making an apparel selection? Well let’s talk a bit about my favorite items, and the reasoning behind why I wear what I do.
Seven Days of the bike Transalp.
The Maxxis Bike Transalp stage race is a seven-day race that features about 500 kilometers and more than 18 altitude meters in total. I am a Senior Account Director at MMB and Eric my race partner is a lawyer, we both really enjoy the thrills of extreme sports and are both self-proclaimed outdoor enthusiasts. The stage by stage journey chronicles our first-hand account of the race and the trials and tribulations that go along with it.
The Multi Sport Athlete
No one just shows up and wins a world championship. Anyone reading this can understand and respect that. But in 2015 when I won the Spartan Race World Championship, after only three races prior to the event, many were surprised, including myself. Looking back to four years ago I’m still trying to figure out why my transition to OCR was so seamless. I’ve been trying to top the SRWC podium again, falling just short three years in a row earning the bronze.
Fika
Fika [ˈfiˌka] - A relaxing coffee and cake break.
It was my first International Sales Meeting in Craft’s hometown of Boras, Sweden when I learned of Fika. After our first few hours of meetings on Day 1, our Global CEO stood up and said it was time for “Fika.” Thinking that was a polite Swedish way of giving everyone a chance to stretch their legs and have a bio-break I then curiously watched the 50+ attendees from across the Europe and Asia quickly stand up and quietly march to the main foyer of Craft’s Global Headquarters.
Just Keep a Line in the Water
Runner, David Laney, speaks to how it's not always about winning, but rather putting yourself out there and waiting for the fish to bite.
Calculating for Adventure
Seven Summits
in Seven Days
Ryan Atkins shares his "Seven Summit Challenge" which consists of ascending the height of a different summit from the list of the highest peaks on each continent, each day of the week.
The Race to (and in) the Azores
Lindsay Webster recounts her experiences at the two toughest events she has ever participated in, the Spartan Games and the Golden Trail Championships.
Your First Season of Cross Country Skiing
General vs. Performance Nutrition
Learn more about the food you should eat for general health, longevity and well-being vs. when you are high performance training from 2010 Spartan Ultra World Champion, Ryan Atkins.
Cook like a (Spartan) Pro
Registered Dietitian and Spartan Pro, Corinna Coffin shares some of her favorite dishes!
Special thanks to
15-minute and under Training Plans
Running Mechanics with
Yancy Culp
Yancy Culp breaking down the ABC's of running technique today. Avoid rolling those ankles and learn how to run efficiently during this episode of Unbreakable Training. AROO!
Special thanks to
60 Minute At-Home
Jump Rope Workout
Spartan Pros, Mark Batres & Natalie Miano, take you through this cardio blasting jump rope workout. Grab yours and join in!
Special thanks to
Everyday Hero
Endurance sports are the place where I experience flow, that state of energized focus where nothing else matters. I crave extended stretches of time alone with just an elevated heart rate, a solitude I can’t replicate anywhere but in the outdoors. When the other parts of my life feel excessively dynamic, tying on my running shoes or saddling up for a ride on the dirt roads near my home in Vermont is a simple routine that is practiced and predictable. My training plans bring consistency and structure to my hurried life.
Semlor Day
Created in the 16th century, there is a yearly tradition celebrated in Sweden where on “Semmeldagen” (the day of the Selma) the most beloved pastry in all of Sweden, the semla is celebrated. The semla is a two-layered bun made of wheat and cardamom, which is studded with an almond paste under a cover of thick, layered whipped cream. The Swedish Semla is referred to as “semla” in singular form and “semlor” in plural. The tradition has been going on for centuries with new creative variations of the semla popping up each year.
A Champion's Winter Kit
The one thing I’ve learned from my military experience is that gear will make or break a mission. We are taught that layering while still maintaining mobility is critical. The same applies for Obstacle Course Racing (OCR); especially during the winter months in an ever-changing Alpine environment. But what qualities are really important when making an apparel selection? Well let’s talk a bit about my favorite items, and the reasoning behind why I wear what I do.
Seven Days of the bike Transalp.
The Maxxis Bike Transalp stage race is a seven-day race that features about 500 kilometers and more than 18 altitude meters in total. I am a Senior Account Director at MMB and Eric my race partner is a lawyer, we both really enjoy the thrills of extreme sports and are both self-proclaimed outdoor enthusiasts. The stage by stage journey chronicles our first-hand account of the race and the trials and tribulations that go along with it.
The Multi Sport Athlete
No one just shows up and wins a world championship. Anyone reading this can understand and respect that. But in 2015 when I won the Spartan Race World Championship, after only three races prior to the event, many were surprised, including myself. Looking back to four years ago I’m still trying to figure out why my transition to OCR was so seamless. I’ve been trying to top the SRWC podium again, falling just short three years in a row earning the bronze.
Fika
Fika [ˈfiˌka] - A relaxing coffee and cake break.
It was my first International Sales Meeting in Craft’s hometown of Boras, Sweden when I learned of Fika. After our first few hours of meetings on Day 1, our Global CEO stood up and said it was time for “Fika.” Thinking that was a polite Swedish way of giving everyone a chance to stretch their legs and have a bio-break I then curiously watched the 50+ attendees from across the Europe and Asia quickly stand up and quietly march to the main foyer of Craft’s Global Headquarters.
